Kith clothing gives Jerry Seinfeld a facelift.

Jerry Seinfeld has a lot of reputation, but being a fashion hero was never one of them.

A piece of clothing that is so well-known that it now has a permanent home at the Smithsonian's National Museum of American History is the "The Puffy Shirt" from the "Seinfeld" episode of the same name.

Many people were taken aback when New York streetwear brand Kith decided to make the 68-year-old the face of its newest line.

On the Instagram page for the brand, the renowned comedian formally launched the campaign.

sporting a baseball cap, a varsity jacket with a logo, trousers, and some Nike Air Force 1 shoes.

Fans have been utterly enamored with his new appearance.

"Jerry Seinfeld can rock streetwear, who knew? I adore this "One person commented on Instagram.

The brand's newest pieces, like heavyweight fleece sets and double-knit suits, were all designed to readily match the brand's traditional go-to's.